Determined to continue contributing positively to making society better, the Media Foundation for West Africa embarks on a strategy session with staff and expert resource persons at the beginning of each year. The strategy session helps the organisation to strategise and maximize resources for a productive year.
The 2024 strategy session focused on strengthening the MFWA to be globally competitive in every aspect of its work – systems and policies, project implementation, M&E, communications, partnerships and outreach.
The tone of the two-day strategy session for 2024 (January 12 & 14, 2024) was set by the Executive Director of the MFWA, Sulemana Braimah, who charged staff to continuously lead and adapt to the ever-evolving dynamics in the media landscape. “To stay relevant and impactful, we must shed the skin of complacency and embrace innovation. Time, circumstances, and progress won’t wait for us,” he said.
The welcome address was followed by a stock-taking session where staff reviewed the work done in 2023 and shared highlights in the areas of successes, challenges, areas of improvement and new ideas.
Staff then went into breakout groups to brainstorm on how the MFWA can become more impactful with its work nationally, regionally and internationally.
Plenary discussions followed the brainstorming sessions so that organizational consensus could be built on various ideas that came up during the brainstorming sessions.
Through the strategy session, the organisation has rekindled commitment among staff to contribute to achieving the organisational goal of ensuring that the “right to freedom of expression is respected, protected and promoted in West Africa; with enhanced transparency and accountability in governance through quality journalism, increased public access to factual information (both online and offline), and increased civic participation in governance.”
